Eli Lilly & Company

Delivered a best-in-class creative campaign for Omvoh (a treatment for patients with ulcerative colitis and Crohn’s disease), securing selection over leading national agencies (such as FCB) and winning a landmark $28.5M budget—the first direct campaign ever awarded to Lilly Marketing Studios (LMS) and the organization’s inaugural internal agency win. Conceived, designed, and pitched the campaign to Omvoh’s marketing and executive leadership within an accelerated 30-day timeline, grounding the strategy in consumer behavior research, demographic trends, media consumption insights, and brand pillar messaging. Developed eloquent, emotionally resonant creative narratives and visuals that underscored the brand’s promise of delivering symptom relief and empowering patients to be truly present in their lives. Led cross-functional teams, streamlined workflows, and integrated AI-driven prompting and generative design techniques, ensuring on-time delivery while elevating LMS as a strategic, enterprise-level creative partner capable of outperforming world-class agencies. A teammate recognized the impact of the campaign pitch, stating:

“Byron, thank you so much for bringing the "Present" idea to life. It was such a unique and refreshing concept! You sparked genuine excitement not just within our team, but across the brand too. As always, your creative thinking continues to inspire and elevate everything we do. Keep those brilliant ideas coming!” John Avila, Senior Designer at Lilly