Blue-Create

As Innovation Lead at Blue Create, I spearheaded the creative strategy, design, and execution for national campaigns with Discovery+ and Food Network, managing multi-platform content across social media, web, streaming, and physical product channels. I led the Discovery+ rollout, designing ad visuals, social media campaigns, digital leave-behinds, and web assets to support brand awareness and audience engagement. For Food Network, I directed creative strategy and execution for multiple initiatives, including Stella Rosa partnership campaigns and CakeAlikes, where I managed a featured chef’s digital presence across social media, website, and publications, coordinating strategic partnerships, content, and audience engagement. I designed visual systems, branding, and product assets, including packaging, web experiences, and merchandising for chef-related products such as Japanese knives. I oversaw project management, led a small team for website maintenance, and collaborated with TV personalities, internal creative teams, and executive leadership to ensure all deliverables aligned with strategic objectives and maximized campaign visibility. These efforts doubled the chef’s digital presence, elevated brand awareness, and drove engagement across paid and organic channels, creating a cohesive experience that integrated TV, digital content, and merchandising in a way that had not been capitalized on before. Using tools such as Adobe Suite, Webflow, Photoshop, Illustrator, Sprout Social, Google Analytics, Facebook Ads Manager, social listening tools, and Canva, I translated creative vision into tangible, high-impact content and campaigns.